We are Archetype.
The very model of growth.


Our model creates proprietary deal flow. The connections we make with consulting clients’ most promising vendors become our pipeline — providing an evergreen source of validated and non-competitive investment opportunities.


When you have a vision for growth, the Archetype consulting team is your partner to make it happen. We work with companies in the workplace benefits and people development sectors to build tech-enabled products, leverage our robust ecosystem to distribute these products into the market, and accelerate growth.

values-driven data-driven human-centered growth-focused
and built for
your success.

Our mission is to make work better for 50 million people. Our consulting team enables businesses to put employee health at the center of the organization by building and distributing technology-enabled solutions that elevate the workplace benefits and people development sectors.

The Archetype Model

We are consultants with the mindset of investors and uniquely suited to create enterprise value for our clients. Using our expertise in the workplace benefits and people development sectors, Archetype accelerates product development, builds new revenue streams, and enables sustainable growth leveraging our ecosystem.

Partnering with our clients and their ecosystems, Archetype’s consulting team then identifies opportunities for investment, unlocking a proprietary pipeline and further enabling growth in the industry in support of our mission of making work better for 50 million people. 

The best of both worlds,
built for success

Our consulting partnerships unlock growth potential and yield unique investment opportunities.
Archetype - Consulting Services

Growth consulting with an investment approach

Archetype’s consulting model is purpose-built to create industry-leading returns. We reach better solutions, faster, by integrating our product and strategy teams with yours to accelerate development and distribution. We accomplish this by leveraging your core IP as well as building new revenue streams and infrastructure to enable scalability. 


A relationship that goes beyond capital

Our consulting engagements uncover unique investment opportunities. As we actively engage and deploy our highly motivated ecosystem into our portfolio companies, we de-risk our investments for investors and achieve meaningful impact for people at work.

What our partners are saying

“We’ve been able to work with Archetype in a way that is unique from partner relationships I have experienced in the past.”

Hazel Wheldon
Chief Executive Officer, Multi-Health Systems, Inc.

Contact our consulting team and we'll help you grow.