From consulting to investment opportunities – we’ve built an ecosystem for every stakeholder to grow and thrive.
Archetype has a vision of making work better for 50 million people by harnessing the best of consulting and investing. Driven by our values, we enable businesses to put employee growth and health at the center of the organization.
Our ecosystem is built by entrepreneurs and leverages the interconnected work of strategists, programmers, analysts, and advisors to create solutions that elevate workplace benefits and people development.
We nurture and protect Archetype and our partners. We don’t pass the buck; instead, we seize opportunities and solve problems. We strive to be the best brand ambassadors and think ahead to identify ways to grow the business.
We are energized by developing solutions to challenges. We motivate others with aspirational goals. We are present and engaged. We celebrate progress and support and frequently recognize each other.
We approach our projects and our investments thoughtfully. We build hypotheses and collect data to test them. We are intellectually humble and always open to changing our position, especially when new information is available.
We [over]deliver on our promises to ourselves and our partners. We readily admit when we’ve made a mistake. We communicate transparently, understanding that speaking our mind requires balancing what to say, when to say it, and how it is said.
We are powered by big dreams and a “get stuff done” attitude. We right-size scope and efforts to get things done fast. We take big swings, while recognizing that continual learning and incremental progress moves mountains.
We build plans to achieve our ambitious goals. We design, develop, and deploy projects on a continual basis to make sure we are adjusting and refining at each stage. We move with urgency and purpose, addressing risks before they become problems.
We seek to deeply understand partners, customers, and each other, in order to understand unmet needs, both known and unknown. We address these needs with care. We design things to be used in real life, not in a vacuum.
We have built a team of all-star players. We share the workload and the glory alike. We teach each other and leverage each other’s strengths. Most of all, we enjoy the game!
We care about the communities we are a part of and the global community at large. That’s why we give back. From pro-bono consulting and student shadowing days to donating our time to nonprofit organizations, we help them accelerate growth and impact for their constituents. At Archetype, we are always looking for opportunities to use our talents and expertise to make the world a better place.
Chief Executive Officer
Chetan founded Archetype in 2009 with the vision of creating a unique consulting and investment platform focused on the workplace health and performance industry. He brings broad operational development experience along with decades of operating and investing experience in growth and expansion-stage investments. Prior to founding Archetype in 2009, Chetan worked as a management consultant for ZS Associates and Meritum Partners, and founded and exited a successful e-commerce business. Chetan founded Archetype Fund in 2019 to capitalize on the extraordinary deal flow generated by Archetype’s consulting engagements and the unique ability of the Archetype model to drive portfolio company growth. Chetan earned a bachelor’s degree in Political Science and International Relations from Columbia University.
Chief Strategy Officer
Iain brings 25 years of experience in professional services to Archetype, where he leads the development of strategies that enable the company, its consulting partners, and portfolio companies to operate at scale. Before joining Archetype, Iain served as the Global Managing Director of Productized Services for Hay Group, helping grow the business line to $150 million in revenue and position the Hay Group for sale to Korn Ferry for over $450 million in 2015. Prior to Hay Group, Iain spent time as a researcher with the University of Glasgow in the Training and Employment Research Unit and two seasons as a professional soccer player in Scotland. Iain earned a master’s degree in Operational Research from the University of Strathclyde and a bachelor’s degree in Statistics from the University of Glasgow.
Chief Operations Officer
Dana uses 15 years of experience as a management consultant and operational leader to monitor and optimize the deployment of Archetype Consulting’s services across investments and consulting engagements. Before joining Archetype Consulting, Dana spent seven years as a management consultant at ZS Associates. Her work spanned market research to personnel assignment optimization. Along with her experience at Archetype Consulting and in the consulting field, Dana led a local field operation as an organizer, recruiting and managing hundreds of people. Dana earned a bachelor’s degree in Decision Science from Carnegie Mellon University.
Chief Technology Officer
Shahrukh brings 20 years of experience in industry and academia to Archetype, where he leads technology evaluation, vision, and development for potential investments and portfolio companies. Before joining Archetype, Shahrukh was the Head of Engineering at Arcweb Technologies. Prior to Arcweb, Shahrukh spent time as a Regional Technology Manager and Senior Research Engineer for Lockheed Martin. Shahrukh serves as the Chair of the Investment and Capacity Building Committee for Social Venture Partners Philadelphia and as a Member of the Technology Advisory Committee for Ben Franklin Technology Partners of Southeastern Pennsylvania. Shahrukh earned a master’s degree in Computer Science from The University of Virginia and a bachelor’s degree in Computer Science from The University of New Orleans.
Executive Director of Corporate Development
Michael brings approximately 20 years of capital markets and private equity experience to Archetype, where he leads development of the private equity platform. Before joining Archetype, Mike served as Director of Investor Relations at NewSpring, a Mid-Atlantic-based multi-strategy private equity firm. Prior to NewSpring, Mike served as Vice President of Business Development for Hamilton Lane, where he was responsible for the management of consultant relationships as well as prospective Limited Partners for Hamilton Lane’s suite of products. Mike also held prior capital markets roles at Prudential Equity Group and Legg Mason, where he was responsible for institutional equity sales and relationship management. Michael earned an MBA as well as bachelor’s degrees in Finance and Operations Management from the University of Delaware.