Our proprietary investments
aim to maximize well-being for 50 million people

Archetype is a growth equity fund building the future of health insurance innovation. The health insurance industry collects $1.2T in annual premiums and is supported by thousands of vendors driving performance improvements and technological disruption. These are the vendors that encapsulate Archetype’s investable universe as they fill innovation gaps for payors, providers, employers, and intermediaries.

How we deploy

Archetype provides growth capital to SaaS and SaaS-enabled founder-led companies with extraordinary intellectual property who are at or near profitability. These firms, founders, and IP are identified through Archetype’s proprietary sourcing engine, which leverages data and insights from the vendor networks of consulting clients to generate deal flow.

A truly differentiated model

Our unique approach is what sets Archetype apart from other firms. We build deep market expertise and identify top-tier, out-of-market investments. By gaining access to our clients’ ecosystems, we create proprietary deal flow with subsidized, longitudinal diligence.

Real growth through robust partnership

We’re dedicated to going beyond the standard network and operating partnerships of traditional funds. Our team brings a dynamic blend of market and strategy expertise, software development, and distribution horsepower to drive growth for our portfolio companies.

Our ecosystem is built for your success

Our approach is built on the belief that everyone benefits when we work together. We’ve gathered an ecosystem of consulting clients, growth-stage companies, investors, and advisors to perpetuate the growth of every stakeholder involved. Together, we can achieve extraordinary things.

See what makes Archetype exceptional

Watch our video to learn how our diverse backgrounds lend to a unique perspective on product development and investing.

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