Welcome to your complimentary style guide! Your designer will use this to make sure your site is consistent from page to page. Likewise, you can use this guide to make sure your sales and marketing material remains consistent and on brand throughout all collateral.
Logo
Here are all of your logos in various formats and orientations.
![](https://archetypegrowth.com/wp-content/uploads/2021/11/Arch-Favicon.png)
Colors
These are the brand colors used throughout the site.
Typographic styles are set here to make sure your blog and other designs are legible and beautiful.
Typography (H1)
Typography (H2)
Typography (H3)
Typography (H4)
Typography (H5)
Typography (H6)
H1 – McFly? McFly? Hello? Is anybody home? Think, McFly.
What were you doing in the middle of the street, a kid your age. Okay, but I don’t know what to say. Go. Go. This is a link. Yeah man, that was good. Let’s do another one. Yeah, you got my homework finished, McFly?
Whoa, this is heavy. No. I got enough practical jokes for one evening. Good night, future boy. My god, they found me. I don’t know how but they found me. Run for it, Marty. My god, they found me. I don’t know how but they found me. Run for it, Marty. That was so stupid, Grandpa hit him with the car.
This is for all you lovers out there. C’mon, c’mon let’s go. Ho, you mean you’re gonna touch her on her- Excuse me. Hello.
H2 – Well, aren’t you going up to the lake tonight, you’ve been planning it for two weeks.
Doc, wait. No, bastards. Okay, real mature guys. Okay, Biff, will you pick up my books? Alright, c’mon, I think we’re safe. This is a link. I over slept, look I need your help. I have to ask Lorraine out but I don’t know how to do it. I have to ask Lorraine out but I don’t know how to do it. Brown, Brown, Brown, Brown, Brown, great, you’re alive. Do you know where 1640 Riverside-
H3 – Thank god I found you.
Tab? I can’t give you a tab unless you order something. Indeed I will, roll em. I, Doctor Emmett Brown, am about to embark on an historic journey. What have I been thinking of, I almost forgot to bring some extra plutonium. How did I ever expect to get back, one pallet one trip I must be out of my mind. What is it Einy? Oh my god, they found me, I don’t know how but they found me. Run for it, Marty. Watch this. Not me, the car, the car. My calculations are correct, when this baby hits eighty-eight miles per hour, your gonna see some serious shit. Watch this, watch this. Ha, what did I tell you, eighty-eight miles per hour. The temporal displacement occurred at exactly 1:20 a.m. and zero seconds. Well, she’s not doing a very good job. Marty, you seem so nervous, is something wrong?
H4 – That ain’t no airplane, look. Right, gimme a Pepsi free.
Alright, take it up, go. Doc. Nah, I just don’t think I’m cut out for music. C’mon, he’s not that bad. At least he’s letting you borrow the car tomorrow night. Lorraine, are you up there? God dammit, I’m late.
Alright, punk, now- Leave me alone. You know what I do in those situations? So tell me, Marty, how long have you been in port? Something that really cooks. Alright, alright this is an oldie, but uh, it’s an oldie where I come from. Alright guys, let’s do some blues riff in b, watch me for the changes, and uh, try and keep up, okay.
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H5 – Hello. Hey I’m talking to you, McFly, you Irish bug.
I’ll be at my grandma’s. Here, let me give you the number. Bye. What kind of date? I don’t know, what do kids do in the fifties? Well that’s your name, isn’t it? Calvin Klein. it’s written all over your underwear. Oh, I guess they call you Cal, huh? Hey, hey, keep rolling, keep rolling there. No, no, no, no, this sucker’s electrical. But I need a nuclear reaction to generate the one point twenty-one gigawatts of electricity that I need. Hey, hey, I’ve seen this one, I’ve seen this one. This is a classic, this is where Ralph dresses up as the man from space.
This is a blockquote.
Pa, what is it? What is it, Pa? What you got under here? George. C’mon. Marty, I’m sorry, but the only power source capable of generating one point twenty-one gigawatts of electricity is a bolt of lightning.
H6 – The molecular structure of Einstein and the car are completely intact.
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This is
an Animated text
Used throughout
the website.
Button
These are the default button styles for the brand.
Video
Team Member
![](https://archetypegrowth.com/wp-content/uploads/2021/12/archetypesg-people-14.png)
![](https://archetypegrowth.com/wp-content/uploads/2021/12/archetypesg-people-14.png)
Testimonial Carousel
Icons
No matter what, you’ll find yourself using icons from time to time. It’s important we define the style here.
Post list
Posts are used throughout the site. Below are the default styles.
Forms
Forms are used throughout the site. Below are the default short and long form styles.
Location
Locations are used throughout the contact page. Below are the default styles.
United States HQ
2124 Race Street
Philadelphia, PA 19103
India HQ
Plot No-71, Jubilee Enclave
LVS Arcade Hitec City
Madhapur, Hyderabad TG 500081 IN
CTA
CTA are used throughout the site. Below are the default styles.
We're ready when you are. Contact us and we'll grow your business — together.
Job Listing
Job Listing are used throughout the site. Below are the default styles.