Benefit Brokers Staying a Step Ahead By Leveraging Private Equity Insights

Benefit Brokers Staying a Step Ahead By Leveraging Private Equity Insights This blog is based on an interview of Tim Simokonis, Vice President of Lockton, and Steve Herman, Executive in Residence at Archetype, by Iain Fitzpatrick, Archetype’s Chief Strategy Officer for the Fireside Chat, “Bringing Together Benefit Brokers and Private Equity for a Lens into the […]
How Archetype Helped Beneration, an Insurtech Platform, Grow Revenue and Scale

How Archetype Helped Beneration, an Insurtech Platform, Grow and Scale Beneration Overview Beneration is an insurtech platform that empowers brokers and carriers to solve disparate and inaccurate billing. Its platform helps companies consolidate invoices from all their health and ancillary insurance carriers, identify discrepancies between carrier invoices and company enrollment data, and automate the benefit […]
Archetype Exits Digital Women’s Health Platform Gennev

Archetype Exits Digital Women’s Health Platform Gennev Archetype announces investment exit with Gennev following an acquisition by Unified Women’s Healthcare. Archetype, a consulting and investment firm focused on the workplace health and people development sectors, announced it has exited its investment in Gennev following the completion of an acquisition by Unified Women’s Healthcare. Here are […]
Archetype Invests in Kith + Kin, a Collaborative Health App

Archetype Invests in Kith + Kin, a Collaborative Health App Kith + Kin empowers individuals to securely update, store, and share important health information. Philadelphia, PA (March 28, 2022) – Archetype, a Philadelphia-based consulting and venture capital firm, announces its investment in Kith + Kin, a first-of-its-kind collaborative health app. “Archetype believes in a new […]
Our Front-End Website Testing Guide: Improve Client Experience

How many times have you been browsing a company’s website only to discover a typo, a broken link, or a confusing design feature?
App Store Optimization —The “Secret Sauce” to Market Your App

We’ve outlined some best practices for app store optimization (ASO) in this article so you don’t have to search everywhere for the right answers.
Why Innovation Hubs? A Deep Dive Into Adaptive Strategy

Companies put an inordinate amount of time, money, and effort into the development of elaborate plans for new products, marketing campaigns, and the like.